Maui Wildfire Update – September 1 as of 11 a.m.

Aloha, 

Here are the latest Maui wildfire news, updates, and resources you need to know.

The number of unaccounted individuals is expected to drop below 100. 

Fire Safety Research Institute will lead a 12-month examination of the state and county’s response to the fires. 

Residents grapple with grief, overwhelming long-term consequences and recovery efforts. 

In a video message, Mayor Bissen offered more details about the emergency response timeline to the wildfires. 

A steep drop in tourism has devastated Maui’s economy. 

  • Nearly a month after the fire, Maui is hosting fewer visitors than ever since the coronavirus pandemic. In South Maui, seven of every 10 hotel rooms sit empty, compared with about two in 10 during normal times.
  • “Some businesses have already closed here, and my biggest fear is that what we saw during the pandemic will repeat itself, and we’ll have qualified people leaving the island and going to the mainland,” Thomas Kafsack of The Surfing Goat Dairy said. ​ 
  • State data shows that more than 5,300 people on Maui filed initial unemployment claims roughly the first two weeks after the fire. In average weeks, the number of claims is closer to 120.
  • The Hawai‘i Tourism Authority on Thursday approved spending $2.6 million on a U.S. Marketing Maui Recovery Plan

 

Mahalo nui loa, 

Your BG Team

 

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About Bennet Group Strategic Communications
As strategists and management consultants for in-house communications and community relations teams, Bennet Group Strategic Communications assists businesses, organizations and their leaders build effective, motivating corporate cultures and campaigns that present corporate identity at every level of public interaction. Founded in 1997 in Hawaiʻi, the firm provides strategic planning and program execution across a full range of advisory, public relations, public affairs, crisis management, stakeholder engagement, advertising and digital strategies services. Their portfolio includes industry leaders in development, energy, education, healthcare and human services, transportation, tourism, technology, the arts and land conservation. Professional honors include PRSA Koa Anvil Awards for outstanding work in public affairs, multicultural communications and integrated strategies. The firm provides pro bono services to local nonprofits working to improve our state’s cultural, social, economic and environmental well-being. For more information, visit www.bennetgroup.com or follow them on Facebook, Instagram and LinkedIn

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